This paper analyses the social media networks and content of fourAustralian parties, assessing their relationship to the far right atthe time of the 2019 Australian federal election. Using socialnetwork analysis, I map their relationship to a broader network offar-right actors in Australia on Facebook and Twitter, identifyingpathways of communication, mobilisation and recruitment. Thestructure of the parties’networks points to highly centralised,leader-centric organisations, placing them in a vulnerable positionin terms of sustainability. This is combined with qualitativecontent analysis, whichfinds little evidence of party organisationor campaign mobilisation on either platform, despite the contextof afirst-order election. Instead, these parties use social mediaprimarily for the construction of collective identities and thedevelopment and dissemination of interpretive frames, practicestypically associated with social movements rather than politicalparties.

Keywords: Far right; party organisation; social media; Pauline Hanson; Australia.